Read the licensing terms from where you purchased the font from the font designer and see what font permissions they set for the fonts you are using. How do you know if you should outline the font? This ensures there are no issues with fonts in the design file or any errors. The reason why a print company would want fonts outlined is to still be able to print the font without having to have the font installed on their systems. Printers get numerous design files submitted to them daily, with hundreds of different fonts. If you have any questions at all after reading the license for the font(s) you are using, contact the font designer and ask. ![]() You must first read the licensing for the font you are using to make sure you legally are allowed to embed the font or even outline the font. There are tons of fonts that do allow embedding for print (in that case you may not want to outline the font), but very occasionally you may find ones that do not allow it. Font designers for good reason want to protect their copyright, and there are different permissions that can be set for fonts. ![]() These questions all go back to licensing and any licensing restrictions set by the font designer. In Illustrator it becomes a vector shape, not type.īut, you may be wondering why you would outline the font? Why would printers want files with outlined fonts? An outlined font is actually not a font anymore. Okay well, it is really not that serious (if you saved a separate file), but it does give us pause because there is no editing the font text once it is outlined. It is one of those, "hmmm, do I really want to do this” questions graphic designers ask ourselves before panicking about doing something permanent to a design in Adobe Illustrator. Let those extra interests influence your work, it will make you a better designer and much more interesting person.Outlining a font is not for the faint of heart. For example, Lexia Advertising is a big heavy slab typeface that surely was influenced by classic football letterman jackets of the 1950s. If you are into hiking and fly fishing, how can that influence the way you make marks? If you love sports, let that love influence the way you tell stories and build design. I would tell people new to typography to allow your interests outside of design influence your work. What is your advice for people new to typography? From there, it’s about selecting the typefaces that help create hierarchy within your message. What does that client want to say with their new brand identity or packaging piece? If your client is modern, approachable, and clean, those are all attributes that can help you select the right typeface for the client and the project. Although that can sometimes work, we try to think about who our client is and what makes sense for the identity or message they wish to communicate. It can be easy to just start selecting typefaces that you visually respond to with no real strategy. Just like any design decision, select your typefaces with strategy, hierarchy, and a level of conceptual thinking. What is your advice for designers working with fonts? It is beautifully designed, modern, easy to read, and always adds the perfect punch to your design. This is truly unlike any other script out there. Last but not least is our studio’s favorite script, Viktor Script, designed by our good friend Erik Marinovich. The Variable Concept version that allows you to adjust custom weights is game changing. The typeface from my list that I am loving to use at the moment is Acumin. We are literally exploring with this set right now to determine the final family. Many of these are typefaces I am currently using on a new brand identity system my team and I are working on. Mongoose, Reross, Hatch, and CarlMarx all seem to complement Joschmi well. I chose several of the other typefaces to pair well with Joschmi. Maybe it’s my early days of making gig posters and designing flyers on the Xerox machine, but the refinement and whimsy that Joschmi brings to the table is really appealing. I am always a sucker for a well designed and easy to use stencil inspired font. For starters, I love the typeface Joschmi. ![]() There are many things I respond to in the fonts I selected. ![]() Tell us a little about why you selected these typefaces.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |